Building a stellar small business website doesn’t require a hefty budget for fancy layouts or animations. However, make sure not to overlook these four essential elements to ensure your website works hard in attracting more customers:
1. Customer Reviews
Your existing customers are your best assets. Including customer reviews on your website builds trust and amplifies their voices, showcasing real experiences.
2. Call to Action (CTA)
Guide your visitors to take action. Whether it’s to contact you for a quote, request more information, sign up for updates, or download a brochure, have a clear and dominant section with multiple CTAs—be it banners or buttons.
3. Contact Form
Make it easy for visitors to reach out by including a contact form. This crucial element helps capture visitor information. Keep it simple, and don’t forget to include a privacy policy to comply with legal requirements.
4. Image Optimization
An image is worth a million words. Choose high-quality images that not only look good but are also optimized for the web. Properly sized images prevent your website from slowing down and taking up excessive storage space. A slow website not only turns visitors away but also negatively impacts your Google ranking. Google priorities user experience, making image optimization crucial for SEO.
At Horizon, these elements are included in all our packages, even the basic ones. We believe that every website should be working effectively for your business.”
