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  • 15-Point Plan to Get Your  Website Rocketing on Google

    15-Point Plan to Get Your Website Rocketing on Google

    SEO

    If you are a small business owner, SEO can be daunting. How can I stand out from millions of websites? How can I compete with national brands? However, once you understand the principles, it becomes much easier to navigate. In this post, I will break down the jargon and present a 15-point plan to help you perfect…

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    2025-02-14
  • A Marketer’s View on Why Meta Is Winning Investors’ Love

    A Marketer’s View on Why Meta Is Winning Investors’ Love

    General

    Since 2023, Meta’s share price has skyrocketed over 400%—like Bitcoin, but without the rollercoaster drops. Meanwhile, Alphabet? Let’s just say, it’s been taking the scenic route. From a marketing perspective, the reason is clear: Meta is your digital buddy, Google has become a maze.

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    2025-02-07
  • 🐍 Happy the Year of the Snake! 🐍

    🐍 Happy the Year of the Snake! 🐍

    General

    One of the perks of being Chinese in England? Celebrating two New Years in just a few weeks! It never truly feels like the year has started until Lunar New Year arrives. Memory of Beijing Growing up in Beijing, this season meant family gatherings, dumpling, fireworks and—of course—waiting for those red envelopes. Back then, having just 100 RMB (like 10 pounds)…

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    2025-01-29
  • Luke Littler’s Darts Victory: Lessons for Your SEO Game Plan

    Luke Littler’s Darts Victory: Lessons for Your SEO Game Plan

    SEO

    Watching teenager sensation Luke Littler winning Darts World Championship got me thinking: dominating in darts and running a successful SEO campaign shares these four principles: target right, calculate carefully, regroup quickly, and be patient. Do you agree? Let’s break it down.

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    2025-01-05
  • Four essential elements for your business website

    Four essential elements for your business website

    SEO, Website design

    Building a stellar small business website doesn’t require a hefty budget for fancy layouts or animations. However, make sure not to overlook these four essential elements to ensure your website works hard in attracting more customers: 1. Customer Reviews Your existing customers are your best assets. Including customer reviews on your website builds trust and…

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    2024-01-08
  • Why a freelance website designer can save you money

    Why a freelance website designer can save you money

    Website design

    Thinking about taking the DIY route with website builders? Hold on. Investing in a website is crucial, and opting for a freelance web designer can actually save you money. Here’s why: 1. Time Efficiency Building a website takes time. Do you really want to spend hours figuring out the intricacies of website builders, or would…

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    2024-01-08
  • Six reasons why you need a website

    Six reasons why you need a website

    Website design

    Thinking about having a website but unsure if it’s worth the investment? Spoiler alert: it is! Here are six compelling reasons why it’s not just an option but a necessity to have your own website. The good news? It doesn’t have to be expensive or a hassle. 1. Build credibility Your website is your digital…

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    2024-01-05
Horizon Marketing

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